Hypercharge's Viral Craze Explained
The internet and its power to turn the most unexpected media into a global trend never fails to surprise. When Kirby and the Forgotten Land was shown off at a Nintendo Direct earlier this year, it sparked a deluge of «Karby» memes that had Kirby swallowing everything from traffic cones to machinery and even other video game characters, and this helped to boost the game's popularity before its release. Similarly, when Capcom's Street Fighter 6 was announced, gamers found that its logo was quite different from the logos used by previous titles, and it became the template for several memes due to how it resembles an app with six unread notifications. The latest game to go viral is Hypercharge: Unboxed, which is quite strange since it has been around for a couple of years already.
Developed by Digital Cybercherries, Hypercharge: Unboxed is a shooter that has players taking control of toys and going on an all-out assault to eliminate their toy enemies. The game is equal parts cutesy and creative, though it never quite reached its full potential on PC and Nintendo Switch. It has gotten a second chance at life with its upcoming release on Xbox, in part thanks to a successful marketing campaign that has helped to build hype around the game.
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Hypercharge is not the only toy-based game around, surprisingly. From the Pokemon franchise, there is Pokemon Rumble Blast where gamers are tasked with collecting Glowdrops, eliminating the Dark Rust, and saving the toy kingdom, while for speed freaks there is Hot Wheels Unleashed which features toy cars racing along Hot Wheels circuits. However, Hypercharge manages to make itself stand out by implementing
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