How to run an incubator
Nisha Valand
Monday 4th April 2022
Incubators are usually formed to support the foundation of new start-ups via knowledge sharing, mentoring, access to investors and publishers, and workspace.
But there isn't one formula for an incubator and it's important to consider what type of set-up would work for your studio or organisation if you're looking to set one up.
Payload Studios already had a flexible version of this model in place as we operate a co-working space in London called the Tentacle Zone for independent games studios. Our Tentacle Zone residents range from early to later stage studios, such as Spilt Milk Studios, Robot Squid and Marvelous Games and we had been running events, mentoring and knowledge sharing sessions for the residents for a while.
In February 2021 we launched the Tentacle Zone Incubator for early stage founders from underrepresented groups. As it was during lockdown, our only option was to make the programme entirely virtual; however, this was actually a benefit as it helped us reach people outside of London and support founders from across the UK, Poland and Italy. Our incubator remains virtual this year and our aim is to attract many more international applicants.
In this article, we'll explore what it takes to run your own incubator program.
When you are looking at the delivery of your incubator, it's important to set some objectives on who you are interested in supporting and what you would like them to achieve.
Nisha Valand, Tentacle Zone
Our strategy for equality, diversity and inclusion is long-term, so we wanted to focus on helping founders from underrepresented groups, including, but not limited to: POC, lower socioeconomic backgrounds, LGBTQ+, underrepresented genders (cis women, trans women,
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