How Superhot sold over two million copies and where its developer goes from here

pcgamesinsider.biz:

It's hard to think of an indie game from the last few years with a more memorable marketing campaign than Superhot.

The title started life as part of the 7 Day FPS Challenge game jam in August 2013, going on to crowdfund the title the following year on Kickstarter and eventually launching in February 2016 following a number of flashy, stylish and very memorable marketing campaign that boomed 'Super. Hot. Super. Hot' (see below).

Oh, and then there's the game's tongue in cheek ending, which compels users to tell all their friends about how "Superhot is the most innovative shooter they've played in years."

Now over three years following release, the company has sold more than two million copies of the slo-mo shooter, with revenue actually growing year-on-year between 2017 and 2018. It's fair to say that Superhot Team has come a long way from its game jam days, with business developer Tomasz Kaczmarczyk saying the title's success has validated the studio's strategy of doing everything it could internally.

"The most important learning was the validation of our initial strategy and approach of being incredibly independent and keeping things in-house," he tells PCGamesInsider.biz.

"All of the porting work, marketing and platform relations were done ourselves. We still own all of those relationships. We make the decision not to go with a publisher that maybe might have accelerated our development and plans to get localisation and different ports done earlier but because we did it ourselves, we were able to control all of those channels to make sure the amount of attention, visibility and support that our games are getting are the most we can get. That was really valuable and something I'd recommend for anyone that can in terms