How Many iPhone Users Will Buy Apple's New iPhone SE?
Yesterday, Apple announced a new iPhone SE, the smallest, most budget-friendly iPhone the company offers. Ahead of the Apple event, SellCell surveyed over 2,500 iPhone owners about the SE, and 40% of respondents said they would buy it for themselves or for someone else.
Of those who intend to purchase the iPhone SE for themselves, 59.5% will buy it to use as their main phone, and 9.2% plan to use it as an additional device. Those who are buying it for someone else will do so for their children (10.9%), partners or spouses (10.2%), grandparents (4.5%), and other family members (3.4%).
The top reasons for survey respondents choosing the iPhone SE are price (29.4%), wanting an upgrade (25.5%), 5G (15.2%), its compact size (11.3%), and Touch ID (6.7%).
Those who said that they would not be purchasing the newest iPhone SE said they’re happy with their existing phones (66.2%), are not due for an upgrade (15.7%), are waiting for the iPhone 14 (9.3%), find it to be too small (4.1%), or think it’s not premium enough (4%). A (very) few are switching to an Android phone (1.7%).
When people do buy a new phone, they can offset the price by selling their old one. Most prospective iPhone SE purchasers plan to replace an iPhone 11.
Sign up for Race to 5G newsletter to get our top mobile tech stories delivered right to your inbox.
This newsletter may contain advertising, deals, or affiliate links. Subscribing to a newsletter indicates your consent to our Terms of Use and Privacy Policy. You may unsubscribe from the newsletters at any time.
Your subscription has been confirmed. Keep an eye on your inbox!
Read more on pcmag.com
