House of Fun Impact on running charity promotions within a mobile casino
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Online casino apps are not necessarily the first one would think of as the site of a charity campaign. But Playtika and House of Fun Impact recently ran just such a campaign, and is said its audience was very enthusiastic about it.
HOF Impact is the community initiative of Playtika, the entertainment company behind, among others, the online slots game House of Fun. Recently HOF Impact partnered with Dots Eco to run a specific charity promotion. According to the people behind the campaign, the players were very enthusiastic about the ecological cause.
How does one engage slot players in the act of charity? HOF Impact said the key was making it part of their normal play.
Playtika founded House of Fun Impact as a way of harnessing its House of Fun community for good. It’s not the company’s only recent connection with charity: It donated $100,000 to the Red Cross Ukraine Appeal Fund following the Russian invasion of the country.
Last month, HOF Impact and Dots Eco ran a campaign benefiting the Nez Perce-Clearwater National Forests. The forest service was attempting to replenish the forest’s population of Western white pine trees after it had been ravaged by disease. According to HOF Impact, its users chose this charity from a poll.
Nadav Gross, Dots Eco CEO, said at the time, “We are thrilled to see House of Fun take on board such an important cause and turn it into a campaign that aligns with the fun of their game and the passion of their player community. In working with the HOF Impact team, we cannot wait to see the trees firmly planted in the grounds of Nez Perce-Clearwater National Forests!”
Tal Friedman, the
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