Google and Microsoft Are Supercharging AI Deepfake Porn
When fans of Kaitlyn Siragusa, a popular 29-year-old internet personality known as Amouranth, want to watch her play video games, they will subscribe for $5 a month to her channel on Amazon.com Inc.'s Twitch. When they want to watch her perform adult content, they'll subscribe for $15 a month for access to her explicit OnlyFans page.
And when they want to watch her do things she is not doing and has never done, for free, they'll search on Google for so-called “deepfakes” — videos made with artificial intelligence that fabricate a lifelike simulation of a sexual act featuring the face of a real woman.
Siragusa, a frequent target of deepfake creators, said each time her staff finds something new on the search engine, they file a complaint with Google and fill out a form requesting the particular link be delisted, a time and energy draining process. “The problem,” Siragusa said, “is that it's a constant battle.”
During the recent AI boom, the creation of nonconsensual pornographic deepfakes has surged, with the number of videos increasing ninefold since 2019, according to research from independent analyst Genevieve Oh. Nearly 150,000 videos, which have received 3.8 billion views in total, appeared across 30 sites in May 2023, according to Oh's analysis. Some of the sites offer libraries of deepfake programming, featuring the faces of celebrities like Emma Watson or Taylor Swift grafted onto the bodies of porn performers. Others offer paying clients the opportunity to “nudify” women they know, such as classmates or colleagues.
Some of the biggest names in technology, including Alphabet Inc.'s Google, Amazon, X, and Microsoft Corp., own tools and platforms that abet the recent surge in deepfake porn. Google, for instance, is the
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