Genshin Impact Is Teaming Up With the Discovery Channel

gamerant.com:

Genshin Impact and Discovery Channel have announced the Teyvat Nature Discovery Tour, a joint initiative seeking to raise awareness about a number of fragile natural habitats. The collaboration comprises a Genshin Impact online event, an offline benefit sale, and a mini-documentary voiced by Game of Thrones star Kit Harington and several other celebrities.

HoYoverse hasn't shied away from collaborations ever since launching its hit free-to-play ARPG in 2020. But the vast majority of such initiatives that the Chinese developer has undertaken to date have been primarily geared toward promoting either the game itself or its partner products, as was the case with the recently introduced Genshin Impact-themed OnePlus 12R smartphone.

In contrast, the Teyvat Nature Discovery Tour is a charitable effort put together to highlight the beauty of nature and the ongoing climate crisis, as well as its devastating effects on some of the world's delicate habitats. To that end, Discovery Channel and HoYoverse have collaborated on a short documentary voiced by Kit Harington, Lily Cole, Max Djenohan, Kate Humble, and Ed Stafford. Over the course of eight and a half minutes, the video makes a case for the importance of preserving the world's oceans, coral reefs, snowy mountains, forests, and deserts.

The Teyvat Nature Discovery Tour will also comprise a web event called Discover Traces, Explore Nature. Scheduled to start on Saturday, March 16, the initiative will offer Genshin Impact players a chance to win some Primogems and claim an exclusive Serenitea Pot furnishing, Let the Desert Bloom, after they complete some educational challenges. The event will feature five of the game's characters—Beidou, Kokomi, Albedo, Tighnari, and Candace—who will accompany players in discovering just as many habitats across Teyvat, all the while drawing parallels between them and real-world nature.

At the same time, HoYoverse and Discovery Channel are also planning five offline benefit sales in France,