A genius Schitt’s Creek fan theory suggests Roland may be putting on an act in front of the Roses, which changes how his entire character is perceived. Played by Chris Elliott, Roland Schitt is the mayor of the town of Schitt’s Creek, a title inherited through his family. Serving as one of the show’s greatest sources of comic relief, Roland plays up the comedic stereotypes of the small-town unrefined rural persona through his lack of manners, common sense, and understanding of social norms. However, a popular Schitt’s Creek theory suggests this may not actually be the true Roland.
Roland’s cringe-worthy behavior and oafish image are often used in Schitt’s Creek to contrast the more highbrow, sophisticated demeanors of Johnny and Moira Rose. When the Rose family first moves to Schitt’s Creek, they’re taken aback by the unpretentious, casual, rustic demeanors of the townspeople, which doesn’t help when considering Roland, who is the most exaggerated form of these rural stereotypes, is the first Schitt's Creek character they meet. This dynamic between the Roses and Schitts is continued throughout the majority of the six-season sitcom, with Roland even calling out the Roses for their prejudices on rare occasions.
Related: Alexis Rose Was A Spy — Schitt's Creek Theory Explained
According to one theory (via Reddit), Roland isn’t the oblivious, cringe-inducing character that he comes off as, but has actually just been playing dumb in front of the Roses for the entire series. The theory suggests that Roland was just playing this role in order to mess with the Roses because he thought it would be funny; perhaps playing on their facial expressions of the ridiculous things he’s done, Roland has simply exaggerated the rural
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