Game Boy Micro wouldn't have happened if this former Nintendo exec had his way
The Game Boy Micro was the final iteration of the popular Nintendo handheld, but not everyone was won over by its impressively tiny form factor. One such person was former Nintendo of America president Reggie Fils-Aimé, who reserved a passage in his new book for his thought on the Game Boy Micro.
In the book (transcribed by VGC), Disrupting the Game: From the Bronx to the Top of Nintendo, Fils-Aimé writes that he thought the Game Boy Micro was a «nonstarter.»
"“The hardware was exceptionally small," writes Fils-Aimé. «Not only were the control buttons difficult for any reasonably sized adult to manipulate, but also the screen was tiny. This ran counter to current consumer electronics trends of making screens larger.
“But development of this hardware had continued, and now we were forced to launch the system. ‘We should have talked about this long ago’, I told [fellow NOA executives] Don James and Mike Fukuda. ‘We should have all agreed that this product would be a distraction for us in our market and either not introduce it here or have it terminated as a project globally. By working together we could have had a different outcome.»
Fils-Aimé isn't exactly wrong about the limited appeal of the Game Boy Micro. The pocket-sized handheld performed comparatively meekly on a commercial level, especially compared to the models that came before it.
Fils-Aimé writes in the book that he considered the Game Boy Micro's estimated two million units sold to be «lacklustre results,» and admitted he used the handheld as a «teachable moment» for Nintendo as a whole.
Obviously we can see where Fils-Aimé is coming from in his book. The Game Boy line-up of handhelds were always extremely commercially successful. That the Micro broke that trend
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