Wrestling is a funny old business. It’s all pretend, but we pretend it’s not. Except, nowadays, we kind of don’t. Back in the day, Kane was billed as an actual demon, borne from the underworld to take on The Rock or something. These days, he’s Glenn Jacobs, Mayor of Knoxville, and moonlights as the devil incarnate when he needs a payday or adrenaline rush. Or ‘Corporate Kane’ whenever he decides to wear a suit and help out the bad guys.
The lines between what’s real and what’s storyline – or kayfabe, in wrestling terms – have become even more blurred with the advent of social media. Wrestlers feud via tweets and subtweets, call out opponents online to start a battle of words that will end in a match at WrestleMania, and it’s even harder to tell if they’re being their real selves or embodying their characters online. It’s usually the latter, but sometimes I do wonder if a legitimate beef is cleverly packaged into an angle to smooth over a Twitter spat these days.
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CM Punk is the master of blurring the lines of kayfabe, after his infamous Pipebomb promo sat on the ramp ahead of facing John Cena at Money in the Bank and then leaving the company. The promo took shots at the WWE, the very company he worked for, and he accused superstars like Cena, Hulk Hogan, and The Rock of kissing CEO Vince McMahon’s arse before saying “oops, I’m breaking the fourth wall,” directly to a camera. The promo divides fans to this day, some believe it was a shoot – his real thoughts – and others that it was a work – planned and scripted. I believe that Vince would have pulled the plug if it was a shoot, but we’ll likely never know. That’s the power of one man sitting on a ramp in his
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