For fans, dressing for the Barbie movie completes the Barbie fashion experience
Even before I got to the theater, I saw the pink.
One or two people in bright pink outfits isn’t unusual in a crowded space, but it became clear as I walked toward the movie theater that the pink-clad group I was following wasn’t alone. Dozens of people sporting pink ensembles were all heading to see Greta Gerwig’s Barbie movie. People of all genders and ages came dressed for the occasion. I saw a father in a bright tropical-style shirt take a picture with his daughter in pink, posing in front of a photo backdrop, while lines of pink-clad people in groups waited for their turn. Some went for head-to-toe pink, while others simply sported pink sunglasses or a bright pink shirt. But it was clear what movie they were here to see. (The chorus of “Hi, Barbie!” from one pink group to another certainly cemented that; as seen in one of the movie’s first trailers, that’s how all the Barbies in Barbieland greet each other.)
As it turns out, the dress-up vibe at my screening wasn’t an anomaly. Around the world, people are showing up to Barbie wearing either their pinkest attire or their most fabulous fashion. If you’ve been to a theater this past week or so, even if you weren’t seeing Barbie, you probably noticed this phenomenon.
Fans dressing up in ways that reflect the movie they’re seeing is still a popular way to express excitement for the experience; just ask anyone who went to a Hunger Games or Harry Potter midnight premiere back in the day. But there’s a certain energy in the Barbie dress-ups that feels a little different. For one, it’s not just the premiere getting the hype, but any Barbie screening. (A friend told me that her Tuesday-evening screening was packed with people who’d dressed for the occasion.) And for
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