Gamers are bombarded with press about the metaverse, from think pieces to product announcements, but what do they really make of it all?
Facebook Gaming and Newzoo joined forces to launch a 2022 survey to get insight into player sentiment, from what they think of the press to what they expect from the technology, products, and developers — and most importantly, how it varies across gamers, from the players at the hyper casual end to the AAA console, publisher and developer side.In a virtual session at GamesBeat Summit 2023, Stephen Gray from Facebook Gaming at Meta shared his takeaways from this crucial industry research.
Afterwards, he dove into a discussion with Tim Lion, Head of Gaming Marketing from Facebook Gaming at Meta and Alexis Pamboris, Research Partner at Newzoo, about the future of the metaverse for gamers.“The goal of this was to build industry knowledge to the extent that we can provide some advice to developers,” Gray said.
And in the course of the research, they learned that the spectrum of gamer readiness and enthusiasm for a metaverse is an enormous one, and success depends on meeting your consumers where they are in their metaverse journey.Here’s a look at what they found — and what it means.The survey covered six markets, and tapped respondents who play for at least one hour a week on any platform, Gray explained.Read more on venturebeat.com
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