Well, this could get ugly. Elon Musk is starting to troll Twitter’s own CEO over the company’s approach to fighting and calculating spam.
On Monday, Twitter CEO Parag Agrawal published(Opens in a new window) a long thread describing how it counts fake and spam accounts. But in response, Musk posted a smiling poop emoji to one of Agrawal’s tweets.
Musk fired off the emoji when he’s starting to bicker(Opens in a new window) with Twitter over how the company calculates the number of spam and fake accounts over the platform. Twitter estimates less than 5% of its monetizable daily active users are fake. But last week, Musk decided to hit pause on his takeover bid to buy the company over concerns it's been miscounting the problem.
Musk’s solution is to randomly sample 100 users on the platform, which he claims(Opens in a new window) is the same methodology Twitter uses. But on Monday, Agrawal tried to push back on the undercounting concerns by publishing a long tweet thread explaining how Twitter calculates fake and spam accounts.
“We are strongly incentivized to detect and remove as much spam as we possibly can, every single day. Anyone who suggests otherwise is just wrong,” Twitter’s CEO wrote.
According to Agrawal, Twitter suspends over half a million spam accounts each day using the company’s detection systems. “We also lock millions of accounts each week that we suspect may be spam — if they can’t pass human verification challenges,” he added.
To calculate the spam/fake account problem, Twitter then resorts to conducting human-led reviews on thousands of accounts that are sampled at random. However, the human-led reviews only occur on monetizable daily active users, which Twitter defines as "as people,
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