Elon Musk rebrands Twitter to 'AI-powered' X, ominously bidding adieu to 'all the birds'
Elon Musk has made several, uh, turbulent decisions since entering Twitter HQ with sink in tow—turning verification into a subscription service, baffling choices regarding 'rate limits' to allegedly combat bot spam, redundancies for thousands of staff, and challenging Mark Zuckerberg to a cage fight. Normal things to do when you buy a company.
Latest in his long list of choices: replacing Twitter's classic blue bird with an X, which you might've noticed when logging onto the social media site today. Granted, we've seen this coming, as Musk elaborated that buying Twitter was just one step in his master plan to create «X, the everything app» back in October. It's just official now.
The change was formally announced by Twitter's current CEO, Linda Yaccarino, on Sunday. «X is the future state of unlimited interactivity—centred in audio, video, messaging, payments/banking—creating a global marketplace for ideas, goods, services, and opportunities,» says Yaccarino. She goes on to state that it would be «powered by AI» and will «connect us all in ways we're just beginning to imagine.» That's true, I am beginning to imagine it, though I might be stuck here for a while.
Meanwhile, Musk crowdsourced the new logo and announced the change, stating: «And soon we shall bid adieu to the twitter brand and, gradually, all the birds». Concerning. Presumably he means all of the logos on the website, but I can't help but worry his new xAI company has already discovered something troubling about our avian friends in its efforts to «understand reality».
True to his word, the bird is gone. At the time of writing, however, the verification service is still called «Twitter Blue», you still «Retweet» and «Quote Tweet» on the platform, and the
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