EA Sports FC 24 has had a successful launch and EA expects "modest growth" for the title year-on-year, CFO Stuart Canfield said during the firm's earnings call for Q2 FY2024.
FIFA 23 was particularly successful last year due to the World Cup, so that was an interesting context for FC 24 to launch in. But Canfield said that the transition to EA Sports FC was a "huge achievement for EA," with the firm's "global football business" exceeding its expectations significantly during Q2.
"Net bookings [for the global football business] grew 41% year-over-year, driven by continued momentum of FIFA 23, including triple digit mobile net bookings growth, and strong demand for the release of EA Sports FC 24," he said.
"Within the first four weeks after worldwide launch, over 14.5 million fans have played FC 24 on console and premium PC, including double-digit growth in new players. FC Mobile has established new franchise records, with over two million people installing the game on the first day, over five million in the first three days, and over 11 million in the first ten days."
Later in the earnings call, as transcribed by Seeking Alpha, EA CEO Andrew Wilson answered a question about the pacing of sales for FC 24, and whether the firm expects any changes to past trends as a result of the rebrand.
Wilson said EA is planning for two potential outcomes: sales being overly strong at launch because of the excitement generated by the rebrand, or a longer tail as things slowly fall into place.
"We feel very good about the launch so far. We've certainly brought in a meaningful amount of net new fans and net new players in the ecosystem, which is always an incredible sign and prediction for the future. We also know we still have a
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