Making art from the halls of one of the most dominant and all-consuming companies in media history is increasingly a losing battle. How can something stamped with the branding of the company that's eaten anything hope to make commentary about the world that it is increasingly claiming full control over?
The modern film landscape keeps putting out a kind of movie that inspires a mix of bemused mockery, vitriolic hatred, and unabashed horror. It's probably still best exemplified by Ready Player One, but there are plenty of examples these days. Films built around references and cameos beyond even the most shameless MCU property, where fans are expected to laugh and clap whenever they see a familiar face. Disney has fallen prey to this mistake before, and they're going back in with a purpose in round two.
Space Jam: A New Legacy And The Modern Horror Of Cross-Promotion
Chip 'n Dale: Rescue Rangers is a reboot of the late-80s Saturday morning cartoon of the same name, but it aims higher than simple recreation. Rather than telling the same story, it seeks to reunite the group after decades of in-and-out-of-universe separation. The narrative finds the chipmunk duo drifting apart, leaving Chip in an insurance sales job while Dale remains famous.
The movie is a mixed-media extravaganza, using CGI, hand-drawn animation, and much more to create a variety of appearances. The cast is also packed with characters that are either barely veiled references or direct lifts from other media. Characters from other Disney properties make appearances in various forms, as do occasional outside-the-box references from other studios. At first glance, a viewer could confuse this for another cameo-fest, but there's something much more interesting going
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