Despite launch issues, Sony claims initial market reaction to PlayStation Plus is ‘extremely positive’
Despite some launch issues, Sony Interactive Entertainment CEO Jim Ryan has claimed the initial market reaction to the new PlayStation Plus service has been “extremely positive”.
The executive made the claim during a PlayStation business briefing on Thursday, shortly after the revamped service launched in Asia (excluding Japan) on May 23 with some unwelcome surprises for many customers.
Chief among the complaints levelled at Sony was that users who had previously purchased PlayStation Plus subscriptions at a discounted price were being charged extra to upgrade to a different service tier, wiping out savings they originally made buying reduced cost memberships.
Having been criticised for a lack of communication on the issue, on Wednesday, two days after the service launched, Sony publicly acknowledged the problem, which it blamed on a “technical error”.
While stopping short of apologising for the problem, Sony thanked users for their patience while the company addressed it. “This error has been fixed and impacted players will receive a credit,” it said.
Sony’s Ryan didn’t mention any launch issues when discussing the service during Thursday’s briefing, in which he said the company hopes to grow the PlayStation Plus subscriber base from 47.4 million last fiscal year to 50 million during the current fiscal year ending on March 31, 2023.
“We’re very proud of the work that we’ve done on this service and it’s only two days [old] so it’s far too early, but the very initial market reaction is extremely positive,” he claimed.
“I think if we execute well as we implement this service, beyond Asia to Japan and then to the US and then to Europe, the possibility for us to significantly grow our subscriber base is really real, particularly as
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