Deloitte: Younger generations have one foot in the metaverse via gaming and social media
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Deloitte said that younger generations are behaving in a way that suggests they will live their lives online and embrace the metaverse.
The big accounting and consulting firm said that young generations are embracing gaming and social media, and the entertainment TV platforms may have trouble keeping with gaming and social media up among younger viewers.
We’ve seen many definitions of what the metaverse can be, but for shorthand I’ve been saying metaverse is the universe of virtual worlds that are all interconnected, like in novels such as Snow Crash and Ready Player One.
On the smartphone, consoles, and the PC, gaming has become huge, and it’s taking time away from other forms of entertainment, Deloitte said. The youngest generations are especially attracted to gaming, ranking it as their favorite form of entertainment. Gaming also offers emotional value to many, helping them relax, stay connected to others, and express their self-identity through customizable avatars.
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Top game worlds are hosting larger-than-life events: In the U.S., almost a quarter of gamers have attended a live in-game event in the past year. And those kinds of events are associated with the metaverse. Deloitte said that, on the road to the metaverse, gaming may already be there.
In the U.S.,
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