World of Warcraft: The War Within is ramping up to be massive for the MMO's quality of life. Warbands, as a feature, make the game incredibly alt-friendly, letting players trade key currencies, «warbound» items, and giving them account-wide storage accessible from anywhere for a pretty nominal fee.
Transmog—that is, the game's outfit system that lets you swap out the models of your equipped gear—also had a massive boost. Previously, you'd only unlock appearances for items your character could equip themselves. Now, anything you pick up will drop into your collection.
It seemed these improvements would go one step further with the game's questing system: For those completely alien to MMORPGs, in WoW, when you complete a quest, you get to pick one item out of several as a reward. In The War Within beta, quests award appearances for every item they could give players, regardless of the reward they chose. Alas, that appears to have been walked back in the live version of the game, as per this thread on the customer support forums.
The thread's creator brings up the issue, to which a member of the game's customer support staff writes: «I’m afraid that this»—quests giving you all appearances from their rewards—«is incorrect, and was most likely a bug during the beta. Sorry.»
However, they do clarify at the end of the post that: «Customer support is not involved with the development of the game: I can only confirm that what has been reported by the OP is not a bug.» In other words, the developer reasoning behind the decision—and any plans to adjust it—are still currently up in the air, but locking the game's transmogs in such a fashion is, at present, almost certainly intentional.
As for why that's a problem, there's two factors at play. First off, as WoWhead notes, associate game director Morgan Day appeared to confirm the behaviour was intentional in an interview with MrGM. «Appeared» is the key word here, however, because while the question itself explicitly referenced
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