"Bringing A New Concept To Life" Pokémon GO's Tiana Bella Reveals Why Now Was The Right Time For Wild Area Global Event

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The Wild Area event in will begin tomorrow, offering a brand-new way to celebrate the game worldwide, at a brand-new time of year. Wild Area is a global event that will run for the first time ever this weekend, November 23 and 24 that will focus on Electric- and Poison-type Pokémon. hosts several global and local events every year, with the most prominent ones being the massive global events of Fest and Tour.

These events are held in the summer and spring, respectively, so it made sense for Wild Area to launch in the Fall. However, speaking to Screen Rant, Tiane Bella, Senior Marketing Manager, Live Events for revealed that the Wild Area event was a chance to try something new, and not just about filling a gap in the calendar. According to Bella, ""

When choosing the date for this event, the team took several factors into consideration. Although the event is not meant to act as filler, it is being held in November because it's important to space out multi-day events. Bella states: ""

There are a host of bonuses to grab this week during the Into The Wild event in Pokémon GO, including research tasks and collection challenges.

Instead of more frequent events like Wild Area, the mobile game is attempting to host events "" just enough to keep players engaged but not enough to overwhelm them. With one global festival already taking place in the summer and one in the spring, it made sense to bring another one to life in the fall.

The Wild Area event had an in-person component in addition to the global event, which washeld on November 16 and 17 in Maizuru Park of Fukuoka, Japan. Other in-person events have been held throughout the world, but Wild Area was particularly exciting, as "" says Bella.

Hopeful trainers who are eagerly awaiting the day a event arrives in their hometowns might yet see that day. "," states Bella. Previous live events have been held in New York City, Chicago, Yokohama, and more, and new event locations are added every year. So for anyone who's