Blizzard Reportedly Made $150 Million in Diablo 4 Microtransactions | Push Square

pushsquare.com:

Blizzard's long-running demon-slaying series continues to be a golden goose, with the reported revelation that its latest action RPG offering has bagged over $150 million in microtransactions alone from Diablo 4 players. In addition, the title has broken that lofty video game sales ceiling, garnering «over $1 billion total lifetime revenue».

That's according to a since-deleted LinkedIn brag from senior product manager Harrison Froeschke (thanks, Eurogamer), who crowed that their «monetisation strategy of the store cosmetics, pricing, bundle offers, personalised discounts, and roadmap planning has driven over $150m [microtransaction] lifetime revenue».

While the post has since been deleted, Gamepressure managed to get a screenshot, which further claims that Diablo 4 is a sales juggernaut, «resulting in over $1bn total lifetime revenue». Of course, you'll recall that Blizzard made $666 million on Diablo 4 in just five days (largely from pre-orders), an unholy feat the marketing team was quick to capitalize on, so that's less surprising than the microtransaction bit. These remain cosmetic in nature, something which you lot are apparently willing to pay an arm and a leg for.

Stronger together

Moo Moo Farm forever

Are you surprised by the success Blizzard has found with microtransactions in Diablo 4, which is already the fastest-selling game in the company's long history? Fork over any loose change you may have in the comments section below.

Khayl Adam is Push Square's roving Australian correspondent, a reporter tasked with scouring the internet for the richest, most succulent PlayStation stories. With five years of experience as a freelance journalist and mercenary wordsmith, RPGs are his first great love, but strategy and tactics games are a close second, genres in which he is only too happy to specialize.

the anti live service detractors are seething right now

Not surprising, Playstation makes more money selling 3rd party microtransactions than all 1st and 3rd party