Avow Intelligence simplifies media buying for mobile OEM marketers

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Avow, a global app-growth company, has unveiled its Avow Intelligence, a platform that simplifies buying media for mobile original equipment manufacturers.

The platform aims to transform mobile OEM advertising by streamlining media inventory management across various premium mobile OEMs. With this tool, Avow empowers clients to gain a competitive edge while running user acquisition campaigns on alternative app stores.

Through partnerships with premium mobile OEMs — and their alternative app stores — and Avow Intelligence, the company provides its clients access to over 1.5 billion daily active users (DAUs) and over 10 million monthly downloads.

Berlin and San Francisco-based Avow specializes in acquiring new users for app developers and brands. It has partnerships with global mobile OEMs such as Xiaomi, Huawei, Vivo, and Oppo.

Mobile OEMs have become prominent players in the industry, not only in terms of smartphones but also through the creation of software and service ecosystems. Avow’s mobile OEM partners command an impressive 54% share of the global mobile market. In 2022 alone, revenues from alternative app stores reached a staggering $39 billion, Avow said.

Media buying in mobile OEM advertising involves securing ad placements, which necessitates careful consideration to optimize return on ad spend (ROAS) and achieve marketing objectives such as precise targeting, cost-effectiveness, performance monitoring, and optimization.

But, marketers have faced challenges when purchasing