Avatar 2 Producer Reveals What He Thinks Is Wrong With 3D Movies
Avatar: The Way Of Water producer explains what went wrong with 3D movies and why audiences turned on the format. While 3D has been an aspect of movies for decades, for many the modern era of the format was kicked off in 2009 with the release of Avatar. Filmed using 3D cameras, Avatar's use of the technology transported audiences to Pandora in a way the format had never quite been used before.
Avatar went on to gross $2.8 billion worldwide and remains the highest-grossing film of all time, and more than 70% of that came from 3D ticket sales. Avatar pushed the boundaries of 3D and in 2010, it and a combined string of 3D releases like Alice in Wonderland and Toy Story 3, helped 3D ticket sales hit $1.85 billion. However, the format quickly fell out of favor with audiences, likely due to a string of quickly and cheaply done post conversions that released to cash in on Avatar's success, likeClash of the Titans and The Last Airbender. Now, the format is no longer associated with Avatar but instead expensive tickets.
Related: 2010s Movies Learned The Wrong Lessons From Avatar’s Success
In an interview with THR, Avatar: The Way of Water producer Jon Landeau—who has worked with director James Cameron on Titanic and Avatar—talked about how studios quickly tried tocash in on 3D after Avatar hit. Landeau explains that the difference between how Avatar used it and other films was in how Avatar used 3D as part of the creative process. He compared the process of 3D to lighting and cinematography, as opposed to a marketing tool. Landeau said:
“I think what happened is some people got lost, and there’s a period of time where people felt that converting something to 3D made it a better movie; 3D does not change the movie, 3D exacerbates
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