Earlier this week, KSI and Logan Paul announced that their drinks company, PRIME Hydration, will be launching in stores in the UK as well.The products were previously only available through online portals. As a gesture of celebration, the former boxing rival-turned-business partners decided to host a meet-and-greet with the fans.
KSI, or as he is commonly referred to as JJ, and American YouTuber and podcaster, Logan Paul had collaboratively launched their own hydration drink company called PRIME Hydration earlier this year through an announcement made on Instagram.
In the first few months of its launch, PRIME was only exclusively found within the borders of America. The primary reason for the delayed launch in the UK was believed to be the licensing and production of the drink in the British market.
Instagram Post
PRIME Hydration drinks are now available in various UK stores such as ASDA, Tesco, Lidl, Aldi, etc. The two YouTube stars had announced through their social media platforms that they would be hosting a a special event for fans at ASDA stores in Leyton and Watford.
Both the British rapper and the American YouTube sensations planned to give out merchandise, goodies and PRIME Hydration Drink bottles to the visiting customers and fans.
To drive the hype up even more, the two YouTube stars were accompanied by fellow streamers and YouTubers such as Mike Majlak, George Janko, and JiDion on an open-bus parade across the store.
However, the event had to be halted as the number of fans arriving at the location turned out to be higher than expected. KSI also took to Instagram to announce that the event in Leyton had to be cancelled due to overcrowding.
An Asda spokesperson told the Mirror that,
Fans were extremely stoked and
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