Asus ExpertWiFi Routers Offer Small Businesses Easy Setup, Smart Profiles

pcmag.com:

TAIPEI—Woeful Wi-Fi speeds in coffee shops, gyms, and home offices could finally be a problem of the past. That's thanks to a new crop of networking products catering to the post-pandemic remote work set, as well as small businesses looking for easy network setup without hiring a consultant or a local geek.

Among the new offerings are two that Asus launched at Computex 2023 here this week, the ExpertWiFi EBM68 mesh system and the ExpertWiFi EBR63 Wi-Fi router.

The mesh system is a tri-band AX7800 package, which means it offers up to 7,800Mbps of Wi-Fi 6 throughput, plenty for most users. The EBR63 is an AX3000 router that Asus is targeting at cafes or small offices, offering up to 3,000Mbps of Wi-Fi 6 bandwidth. The router body actually has a handy flipout stand for placing in space-strapped environs; it can also be wall-mounted.

While the names of the new Asus networking products aren’t so trendy, the implications of the launch for a once-sleepy corner of the networking market—the small office/home office (SOHO) segment—definitely are. Both the router and the mesh system are designed for people who don’t have their own network administrator to plot out a robust system that won’t crash when many people connect to it at once, a common problem for trendy independent coffee shops.

Both the router and the mesh system promise improved reliability over devices aimed at home users, thanks to what Asus says are streamlined management tools. Using the Scenario Explorer in the ExpertWiFi app, you can choose a scenario that best fits your business, and the app will automatically select and adjust advanced features to complete the setup process.

That way, coffee shop owners could end up with a polished internet portal for