AppsFlyer launches AI-based creative optimization for marketing campaigns
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AppsFlyer has introduced its AI-powered Creative Optimization tool to transform marketing campaigns.
San Francisco-based AppsFlyer aims to transform the landscape of marketing campaigns by using AI to improve the creative process, using AI to give marketers new insights into their creative assets and data-driven guidance to maximize impact.
The Creative Optimization product empowers marketing teams to make informed decisions that significantly elevate the performance of their campaigns. By leveraging AI, this tool identifies patterns, trends, and features that drive optimal audience engagement, providing invaluable guidance on maximizing the impact of creative content and advertising spend.
Yevgeny Peres, executive vice president of product strategy at AppsFlyer, said in a statement, “The new Creative Optimization product presents a real breakthrough for marketers, bridging the gap between creative and growth marketing teams while addressing key pain points to drive success for both. By delivering sophisticated, in-depth creative insights, it enables growth marketing teams to optimize spend, increase scale, and drive profitability by automatically identifying which creatives perform best in campaigns.”
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AppsFlyer collaborated with over 100 companies, including fintech company Dave and mobile gaming leader Papaya Gaming, during the development and testing phases of Creative Optimization.
Results from companies across gaming, fintech, ecommerce, and entertainment industries have been nothing short of
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