Apple has announced a groundbreaking addition to its lineup: "Apple Intelligence." This suite of features, revealed during the WWDC keynote, is set to revolutionise personal AI across iPhone, iPad, and Mac devices, aiming to provide powerful, intuitive, integrated, personal, and private experiences for users.
CEO Tim Cook emphasised the paramount importance of understanding users' individual contexts, such as routines, relationships, and communications, while prioritising privacy. "It's not just artificial intelligence," Cook stated, “it's personal intelligence, marking the next significant leap for Apple.”
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SVP Craig Federighi highlighted the integration of personal data and context into Apple Intelligence, leveraging information inputted into applications like Calendar and Maps. With a focus on privacy, Apple's generative AI offers personalised experiences while maintaining data security.
For instance, Apple Intelligence can analyse emails, extract meaning, and provide relevant directions and files. Additionally, Image Generation allows users to create cartoon images resembling contacts and share them via Messages.
Powered by on-device models compatible with the latest Apple hardware, Apple Intelligence utilises large language and intelligence models for local processing, minimising reliance on cloud services for privacy reasons. However, Apple is introducing "Private Cloud Compute" for more sophisticated AI models while ensuring data privacy.
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One of the significant updates accompanying Apple Intelligence is the enhanced integration of Siri into operating systems. Siri now features a redesigned interface and introduces text-based queries alongside voice commands, acknowledging diverse user preferences.
App Intents facilitate deeper integration of Siri into various applications, promising expanded
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