AI is supercharging people’s productivity: Melanie Perkins, CEO of Canva
There's an irrefutable uniqueness to Melanie Perkins' approach towards running a tech company. The 36-year-old Australia based co-founder and CEO of Canva, a multi-platform designing suite, likes to make early bets on technology trends and indeed people who will use that tech. Unlike some of their competitors, premium subscriptions aren't priority, or a barometer of success.
“We believe people should be able to design and they should be able to design completely for free, regardless of their economic circumstance,” Melanie Perkins who is co-founder and CEO of Canva, details the premise defining the very structure of a designing suite that has become incredibly popular over time. Competition has been tough for Canva. Adobe's Creative Cloud, Prezi and Fotor, come to mind.
The Australia based tech CEO tells HT that Canva is built to be accessible and useful for users who may be looking at tools for completing a school assignment or create a resume to apply for their first job. Two demographics that may not always have purchasing power, on their side. Numbers testify to an approach that's so far been successful, a foundation on which the new Magic Studio tools, build with.
Canva rakes in $1.7 billion in annual revenue. There are 150 million monthly active users across web and mobile apps, of which 16 million are paying subscribers.
It is one of the most versatile designing tools to use, even on the free tier (though there's an even more powerful Canva Pro that costs ₹3,999 per year). The strategy has worked well, as numbers illustrate. “We've been very intentional about is not introducing a new tier, so it's all within our existing products,” Perkins confirms, as the new Magic Studio rolls into town.
Canva added 65 million users,
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