After Sonic movie success, Sega says it could adapt other IPs for the big screen
Following the success of the Sonic the Hedgehog movies, Sega has said it’s interested in the possibility of adapting other IPs for the big screen.
Sega Sammy CEO Haruki Satomi and CFO Koichi Fukazawa were asked about the possibility of making non-Sonic movies during a Q&A session following the publication of the company’s full-year earnings in April.
“We would like to take on challenges outside of the Sonic IP should the opportunity arise,” Sega said in a newly published English transcript of the event.
“If we can match the timing of game launches to the release of movies, it would be extremely effective from a marketing perspective and there are also significant benefits, such as increasing awareness of our IP and increasing the number of touch points for customers, as we achieved with the Sonic movie.”
Sonic the Hedgehog hit cinemas in 2020 and grossed almost $320 million at the box office. Its sequel arrived last year and generated over $405 million.
Sonic the Hedgehog 3 is scheduled for release in December 2024. Before then, a live-action TV series starring Knuckles and set between the second and third movies will be released.
The Super Mario Bros. Movie, which is a co-production between Illumination (Minions, Despicable Me) and Nintendo, recently became the highest-grossing video game adaptation of all time.
Having generated over $1.2 billion at the box office since its release in early April, the film was released digitally in the United States today.
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