Addressable raises $6M for Web3 grwoth marketing

venturebeat.com:

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Addressable has raised $6 million in funding for its Web3 growth marketing business, which handles paid ad campaigns for Web3 companies.

The deal is the second round of funding this year, bringing its total raise in 2023 to $13.5 million. And it positions Addressable to bolster its Web3 Growth Suite, extend its services to additional ad networks and blockchains, and fortify its place in Web3 growth marketing.

Addressable said it is addressing the challenges of Web3 growth for businesses. Bitkraft Ventures led the funding round, supported by strategic investor Karatage, alongside existing investors such as Viola Ventures, Fabric Ventures, Mensch Capital Partners, North Island Ventures, and several others.

Addressable has expanded by attributing crypto wallet owners across 400,000 websites, encompassing digital giants like Bloomberg, The New York Times, and Yahoo Finance.

This reach extends across three new ad networks – Unity, Pubmatic, and Magnite – in addition to the initial inclusion of the Twitter ad network. This amplified coverage empowers Addressable to craft more nuanced and targeted paid ad campaigns, spanning social networks, websites, and mobile applications.

Addressable has also introduced the 1-Click SDK Installation, a Google-approved feature available on Google Tag Manager. This streamlined integration process facilitates tracking of website conversions, wallet connects, and blockchain conversions. The platform integrates seamlessly with Twitter Pixel, DSP pixels, Mixpanel, and Google Analytics, enabling refined tracking of conversion events.

Tomer Sharoni, CEO at Addressable,