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Activision Blizzard Announces Tool That Measures Characters' Diversity

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The gaming industry has long had a problem with diversity, and there have been initiatives by different studios over the years to rectify the issue.

But not all efforts, while well-intentioned, are good. In a blog post, Activision Blizzard detailed a decision to use a «character diversity tool that quantifies ethnicity, beauty, cognitive ability, and other things that indicate „you're different,“ is one such measure that feels particularly bizarre if not offensive.

Developed by King and MIT Game Labs, this diversity tool was meant to „create and monitor guidelines for character conception and creation.“ King globalization project manager Jacqueline Chomatas further explained the tool's mission, saying, „The Diversity Space Tool is a measurement device, to help identify how diverse a set of character traits are and in turn how diverse that character and cast are when compared to the 'norm.'“ You need a javascript enabled browser to watch videos.

Want us to remember this setting for all your devices? Sign up or Sign in now! By clicking 'enter', you agree to GameSpot's Terms of Use and Privacy Policy Now Playing: Xbox Buys Activision Blizzard For Tons Of Money, Bobby Kotick To Leave in 2023 | GameSpot News As you can see from the image below, categories like culture, socioeconomic background, cognitive ability, facial features/beauty, and more are all assigned a value depending on how far they are from the norm of „typical character traits.“ This tool can then „weigh new character designs against [the established baseline] to measure their diversity.“ Apparently the Call of Duty: Vanguard and Overwatch 2 dev teams beta tested the tool and thought it was helpful.

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