A Dungeons & Dragons actual play show is going to sell out Madison Square Garden
techcrunch.comWhat does Taylor Swift have in common with a group of improv comedians pretending to be wizards? They can both sell out Madison Square Garden (… and also, their fans kind of hate Ticketmaster now).
Dropout’s Dungeons & Dragons actual play show, Dimension 20, is getting pretty close to selling out a 19,000-seat venue just hours after ticket sales opened to the general public. To the uninitiated, it may seem absurd to go to a massive sports arena and watch people play D&D. As one Redditor commented, “This boggles my mind. When I was playing D&D in the early eighties, I would have never believed that there was a future where people would watch live D&D at Madison Square Garden. It’s incomprehensible to me.”
It is indeed bizarre, albeit fun. But in this monumental moment for the actual play genre, the triumph is eclipsed by the biggest frustration that links sports, music and now D&D fans: Ticketmaster. As Federal Trade Commission chair Lina Khan said amid theTaylor Swift-Ticketmaster scandal, the company’s failures “ended up converting more Gen Zers into anti-monopolists overnight than anything [she] could have done.”
In the case of Taylor Swift’s Eras tour, fans were upset because demand was so high that Ticketmaster’s system couldn’t handle the traffic. For Dimension 20, the culprit is Ticketmaster’s dynamic pricing. As more people try to buy tickets, the price of the tickets increase. About an hour after the Madison Square Garden tickets went on sale, the few dozen upper bowl tickets left were $800. Three hours after, these tickets are around $330, which is still very inflated.
“Went onto the presale, tickets were $500+ for the worst ones, we assumed they were scalpers and that the actual sale today would have normal priced tickets… $2000 for the lower bowl!? I know it’s not dropout setting the price but wow is that a LOT of cash,” a Redditor posted. And as a commenter astutely pointed out, thanks to dynamic pricing, Ticketmaster itself is actually the scalper. Of
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