6 tips for finding your voice on TikTok and making your game go viral

gamedeveloper.com:

TikTok is arguably the best modern social media platform for sharing your content. But where to begin if you're a developer who wants to promote their game and has little time or resources, much less TikTok know-how? In this free video from GDC Vault from GDC 2023 entitled, "How To Find Your Voice on TikTok", Grace Curtis of Future Friends Games highlights several important factors in building your TikTok presence and how to help your game coverage videos go viral in an authentic and effective way. 

To open the talk, Curtis explains why TikTok is such an important platform to pursue, not least of which the fact that TikTok has a billion monthly users, and that the data indicates that Steam page traffic and wishlist spikes can be directly correlated with viral TikToks. TikTok, unlike most platforms, relies on an algorithm that customizes content for the user based on their preferences over time. The goal of the talk, says Curtis, is to teach people how to get on "For You" pages without being shady or cringe, which will drive up wishlists on Steam, kicking in the platform's promotional cycle. Here are a few tips. 

Many developers are hesitant to approach TikTok because they don't even know where to begin. Here's a sample workflow. Sounds are the backbone of TikTok, Curtis says. Lean into the platform's strengths by making the most of audio. That means for every video you post, don't forget to search that sound (like a song clip) in the sound library on TikTok to tag the video, which allows other people using or looking for that sound to engage with your content. Do all your editing on your PC in video editing software; do not try to do it all on your phone or you will go "insane." Use the TikTok editor to do some of the fun