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Apple
Low iPhone 16 Pro, iPhone 16 Pro Max Demand Causes Pre-Order Sales To Be 12.7 Percent Lower, But ‘Plus’ Variant’s Figures Are Up By 48 Percent
Apple was previously reported to have prepared 17 million pre-order units of the iPhone 16 series, with the ‘Pro’ models estimated to have made up a whopping 68 percent of the total shipments. However, the iPhone 16 Plus only made up 6 percent of the overall figure, and yet, according to updated numbers from an analyst, this particular model has 48 percent higher pre-orders compared to the iPhone 15 Plus from last year. In comparison, the iPhone 16 Pro and iPhone 16 Pro Max pre-orders were lower than expected, suggesting that the changes might not be compelling enough to warrant an upgrade.