Yelan & Xiao Banners Break Genshin Impact Sales Records
Genshin Impact's highly-anticipated 2.7 update arrived on May 31, bringing with it new 5-star Hydro character Yelan alongside a rerun of Xiao's banner, immediately breaking day one sales records. Based on Genshin Impact's typical six-week release cycle, version 2.7 was initially expected to arrive on May 11. However, HoYoverse announced the update would be delayed, with players receiving compensation in the meantime. The longer-than-usual wait doesn't seem to have deterred Genshin Impact players — and perhaps the bonus Primogems incentivized some heavier rolling — with the most recent banners seeing record-breaking spending.
Genshin Impact was released in September 2020 and recorded the best first-year sales of any video game in history, a phenomenal estimated $3 billion in earnings. Despite numerous controversies and never-ending leaks, Genshin Impact has continued to go from strength to strength withGenshin Impact's newest update, Hidden Dreams in the Depths, experiencing record-breaking in-app spending through the game's gacha system.
Related: Genshin Impact 2.8: Biggest Leaks & Rumors
According to GenshinLab, Yelan and Xiao's banners set a new day one sales record for the China market, with $9.8 million in iOS revenue on the day of the 2.7 update's release. Yelan's banner and Xiao's rerun banner overtook the previous leader, Raiden Shogun, whose first banner received $9.3 million in day one iOS revenue in China alone. The Electro Archon Raiden Shogun was first added to Genshin Impact as a playable character in version 2.1 and received a rerun of her banner, Reign of Serenity, in Genshin Impact's 2.5 update.
The record-breaking success of Yelan and Xiao's banners in version 2.7 is multi-faceted with several factors
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