Xbox went all-in on ZeniMax and Bethesda exclusives in November 2021
Microsoft only decided to make all future ZeniMax exclusive to Xbox in November 2021.
As reported by IGN, the reveal was made during the final day of Microsoft's FTC hearing, with Xbox CFO Tim Stuart explaining the call to make titles like Starfield, Redfall, and The Elder Scrolls VI exclusive to Xbox platforms was made by Xbox chief Phil Spencer just under two years ago.
Internally, Stuart said the move was perceived as a "big decision" that would cause profit issues based on Microsoft's initial modelling on how its purchase of ZeniMax would play out–largely because it included PlayStation software sales.
That information comes from a conversation between Stuart and Xbox Game Studios head Matt Booty. During that chat, Stuart seemed surprised to learn that every single ZeniMax title would be exclusive to Xbox. "All games going forward?" Stuart asked Booty. "Not just new IP, but all games going forward? Wow."
Booty confirmed the move, reiterating that "Phil told them all titles going forward, Xbox exclusive."
Outlining how that might impact their initial financial models, Stuart noted the company would now "have issues in the deal model as we pull a huge number of PS units out of model."
Microsoft purchased ZeniMax Media and its subsidiaries, including Bethesda Softworks, for $7.5 billion in September 2020, meaning a year passed before the company decided to go all-in on its big exclusivity bet.
It's unclear what prompted that decision, but what's notable is that Microsoft did apparently have a change of heart.
Speaking in March 2021, Phil Spencer explained the ZeniMax deal was driven by a desire to deliver "great exclusives" to Xbox, but at that point it wasn't clear how many of the company's titles would be made platform
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