Why RPG games have more loyalty and other mobile gaming insights | Mistplay
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Role-playing games garner the most loyalty. Strategy games drive repeat purchases. And lifestyle games see the highest average sessions per user.
Those are some of the insights from Mistplay’s Mobile Gaming Loyalty Report. The report from Montreal-based Mistplay, a loyalty app for gaming, delves into the drivers of loyalty among mobile gamers.
Mistplay analyzed millions of players in over 500 mobile games, based on data pulled from the first half of 2023, and it also used Sensor Tower Taxonomy to categorize games by genre before analyzing overall averages in each category.
The report said that RPGs ranked the highest in the Mistplay Loyalty Index with a loyalty rating of 75 out of 100. Deep gameplay experiences and compounding monetization systems drive players to spend more money in a single transaction, spend more often, and play more often than nearly any other genre.
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Meanwhile, the strategy genre ranks second out of 13 categories for both average sessions per user and average playtime. Strong spending mechanics with socialization and customization gameplay features fuel user progress and competitiveness.
And lifestyle games also drive strong monetization by ranking first for share of spenders by day 30 (after download) and third for repeat purchases. With bite-sized and compellingly-repeatable gameplay tasks, these games are designed to bring players in multiple times throughout the day and spend incrementally to
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