Why does Apple launch a new iPhone every year? CEO Tim Cook reveals reason
In the last few years, an important part of all the Apple events has been a highlight of what the company has been doing towards reaching its target of making its entire product lineup carbon-neutral by 2030. This year, Apple claimed it reached a part of the way there by making a subset of the Apple Watch Series 9 carbon-neutral. However, some people have also raised a question about whether there is a need to launch a new iPhone every year, considering the climate change issue. Apple CEO Tim Cook was also asked the same question recently in an interview and he explained how he views the situation.
The interview was conducted by Brut, who was part of the press team invited to the Apple data center and solar power facility in Denmark to take a look at how the company runs its recycling and carbon-neutral ventures. During this press visit, Cook was asked the big question of why a new iPhone every year. He responded, “I think having an iPhone every year for those people that want it is a great thing. And what we do is we allow people to trade in their phones. And so we then resell that phone if it's still working. And if it's not working, we've got ways of disassembling it and taking the materials to make a new iPhone out of”.
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In the interview, the Apple CEO also had to face a few hard-hitting questions such as the gimmicky nature of the term ‘carbon-neutral' and how the European Union is planning to ban the term, and the problem of greenwashing, where an organization spends a lot of time in marketing itself as an environmentally conscious entity and spreads a false impression or misleading information about impact of its initiatives.
On Carbon neutrality, Cook said, “I'd invite
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