Why do you need AI in TVs? LG gives 4 reasons how your television viewing experience will change

tech.hindustantimes.com:

AI is ever-present these days—from enterprise solutions by Google and Microsoft to consumer-grade use cases like Meta AI in WhatsApp. However, AI for home use—to create intelligent homes—has largely gone unnoticed amid the proliferation of chatbots such as ChatGPT, Gemini, and AI for enterprise. Nevertheless, LG has been integrating useful AI features into its product lineup, particularly its TVs, which have been the company's strong suit for some time.

LG OLED TVs specifically come with a host of on-device features designed to improve user convenience. These include adjusting the picture profile based on user preferences, providing voice-activated commands to open particular settings or OTT apps, and dynamically adjusting the volume according to room acoustics.

For instance, a simple use case for LG TVs with the AI features packed in would be asking the TV to open Netflix and start playing a sci-fi movie. You are not limited to one particular style or way of saying this; the command can be non-descriptive, and your TV will still understand what it needs to do. This is where the AI comes into play. To understand how impactful AI is for devices like TVs, LG has shared several key reasons why it matters, its role, and how hardware also comes into play.

Also Read: LG isn't just an ‘electronics' company anymore— Here's how it's changing automotive software with AR and entertainment

While smartphones are often the first to receive the latest LLMs, features, and powerful software, the largest screen in your home—the TV—also deserves significant attention, especially considering the extensive use cases it offers.

Frank Lee, head of Home Entertainment Brand Communication at LG Electronics, revealed in an exclusive chat with Shaurya Sharma of Hindustan Times Tech several details about LG's display business. He discussed the role of on-device LLMs in the current LG OLED lineup and emphasised the TVs' suitability for both console and PC gamers, aiming to diversify into larger