How can a film become the most popular pop-cultural moment of its release window, then be willfully and comfortably forgotten by the entire public? Is there any purpose to piling a sequel on top of something that nobody seems invested in anymore?
James Cameron is generally regarded as an excellent filmmaker. He has Aliens, The Terminator, T2: Judgement Day, Titanic, and more incredible masterworks under his belt, and yet, Avatar sits resolutely next to his name in every internet search term. The film is only interesting to discuss with no reference to its content, and yet it remains at the top of the list for one of the most well-known creative forces in cinematic history.
James Cameron's Avatar 2 Still On Track To Meet Its 2022 Release Date
It's hard to say with any sense of certainty whether Avatar is a good or a bad film. It doesn't rank highly in either category, and like most movies, it has its advocates and its detractors. Most fans of the film seemed to be perfectly happy to see it once or twice in IMAX, then leave that experience untainted by future viewings. Those who have seen it outside its initial box office window probably did so as a result of one of its many screenings on FX. The film sold around 30 million DVD copies worldwide, which implies that a few people must have it lying around in physical form. Though widely discussed and hugely popular at the time, interest has faded — the film dropped on Disney+ with little to no fanfare. Public discussion of the film in recent years has been limited to the aforementioned interest in the public's lack of interest, and ongoing surprise that Cameron and company are going through with the sequel.
Making Avatar 2 is a strange move, because nobody really needs a sequel
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