There’s no promo this week in FIFA Ultimate Team. Nothing. In a game that relies on enticing you back with better rewards each week to keep you in its grindy gameplay loop, this is practically unprecedented. We’ve got a “Team of the Year Warmup” - as if that’s a meaningful collection of words and not a big pair of hairy bollocks with a facelift - as we count down to the biggest promotion so far this season.
It’s not like there’s anything else going on in football at the moment, right? Not like there’s an international competition happening in the second-largest continent on the planet by both area and population? And it’s not like I simulated the results of said tournament on Football Manager and ended up supporting Comoros? Oh wait - we forgot about AFCON!
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One little promo is all I’m asking for, EA. To celebrate a competition of great enormity, and one that I’m very much enjoying watching. But between Sky’s barebones coverage and the fact the official YouTube streams of the tournament keep getting taken down for copyright infringement, I wish people were paying more attention to this exciting competition.
Some of the best players in the world are playing! Mohammed Salah who, even if he was snubbed at the Ballon d’Or last year, is probably the best player in the world right now is trying to carry his nation on his back. Edouard Mendy, who was also drastically overlooked during awards season, is pushing Manchester City’s Ederson for the title as the best goalkeeper in the Premier League as he represents Senegal alongside the likes of Sadio Mané and Kalidou Koulibaly.
Now I’ve reminded you that this tournament is as big as the Euros that we all avidly
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