We're halfway through 2022, and that means the summer of never-ending game showcases is upon us. What was once a flurry of announcements focused around E3 has evolved into a charcuterie board of live streaming showcases hosted by different event organizers, platform holders, and other key stakeholders in the video game business.
As the industry prepares to market titles for the holiday season (and surprisingly prolific March release season), it's worth pausing to take stock of what the industry might be preparing to focus on in the months ahead. At the top-level, here are some of the key themes we're anticipating from this year's showcases:
This one we actually need to talk about in the past tense, because Sony kept its State of Play plans fairly close to its chest until swooping in for the June 2 broadcast. C'est la vie.
PlayStation took a very light touch with this showcase, keeping its first-party exclusives close to the chest while letting third-party partners like Square Enix and Capcom take center stage. The company did show off four PSVR titles (two ports, one multiplatform title, and Horizon: Call of the Mountain), and announced that Marvel's Spider-Man and Marvel's Spider-Man: Miles Morales were getting PC ports, reinforcing some of the early strategy SIE has discussed in relation to its plans for expanding its library beyond just console games.
Geoff Keighley's spite-driven games showcase takes center stage in 2022, and will be one of the most-viewed events. The most high-profile developers/publishers at this event will likely include:
(You can find all the announced partners for Summer Game Fest's June events right here.)
Keighley does appear to be doing some early expectation management before the show takes
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