What The EA Single-Player Game Tweet Was Likely Supposed to Mean
A couple of days ago, Electronic Arts made a joke on Twitter that did not go over well with fans. Everyone from run-of-the-mill gamers to developers across the industry to developers under EA’s banner responded to the tweet, seizing the opportunity to roast EA appropriately.
For anyone who has been on social media like Tiktok, they’re likely familiar with the “they’re a number, but” trend. The purpose of the trend is to say their appearance matches a superficial number and then give them a positive/negative attribute that impacts the original number. For example, someone could say that Mass Effect’s Shepard is a 10, but they’re working under Cerberus. The response would be what number they are as a result (still a 10, a 5, etc), despite their affiliation with the pro-human organization in Mass Effect 2.
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While many have taken EA’s tweet this way, it stands to reason that the joke was meant to go in a different direction, and EA didn’t exactly understand the trend. Their tweet states that “they’re a 10, but they only like playing single-player games.” Many have taken this tweet to suggest that single-player games are a negative attribute (since 10 is maxed), and the irony runs through given some of EA’s most popular single-player games like Dragon Age, Mass Effect, and Star Wars Jedi: Fallen Order.
No one is to blame for this tweet being read this way, given it’s a trend, but the verbiage would suggest a simple misunderstanding. It’s not that playing single-player games is meant to be a negative attribute, but more likely that they’re too busy playing single-player games to do something more relationship-oriented, like playing co-op or multiplayer games. The joke,
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