"We are developing UGW's story in a way that it can provide the thrill of Bollywood rivalry in a battle royale format": Ojas Vipat, CEO, Mayhem Studios
The Indian mobile gaming audience has yet another battle royale game, Underworld Gang Wars (UGW), that they can look forward to. The game is much more relatable to Indian players in terms of look and feel.
Developed by Mayhem Studios, the pre-registration for UGW is live, and the cinematic trailer for the battle royale game dropped a month ago, garnering over 17 million views.
In conversation with Sportskeeda Esports’s Debolina Banerjee, the CEO of Mayhem Studios, Ojas Vipat, discussed the vision behind the creation of UGW, the overwhelming response that the game has received so far, and more.
Ojas: I grew up loving and playing games. Over the last few years, all of us have been tracking the growth of the industry and we believe that India is now becoming a hub, not just for games, but also for talent.
We have been waiting for a game that is much more local and relatable, so that is how the idea behind the creation of UGW came about. Since there are a lot of gaming enthusiasts who are looking for a similar vibe, we feel like we owe something to them.
We started exploring themes and we stumbled on to this evergreen theme, “underworld” and that was how UGW was born.
The biggest hurdle, by the way, has been the quest for talent. Even though India is a hub of talent, people who have built such high quality games and are able to live and breathe the vision that I have just talked about are very few. However, once the team is in place, our next challenge is to live up to the hype and expectations of the audience.
Ojas: To be honest, we have been very overwhelmed by the response. We know that this is something that people want as we share the same views, and the overall response has been fantastic!
It re-affirms the idea behind the
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