Warner Music and The Sandbox will do music-theme metaverse
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The Sandbox has partnered with Warner Music to create a music-themed world in the metaverse.
Under the agreement, the companies will create the first music world in The Sandbox Gaming Metaverse, and it will bring live concerts and music experiences featuring Warner Music artists to the metaverse.
The Sandbox is a subsidiary of Hong Kong-based Animoca Brands. It has sold virtual land to various parties, ranging from The Walking Dead to Snoop Dogg. The Warner Music Group Land in The Sandbox will be a combination of musical theme park and concert venue.
The strategic partnership marks The Sandbox’s first deal with a major music company and Warner Music Group’s first entry into the nonfungible token (NFT) metaverse realm. WMG is one of the world’s biggest music companies, comprising hundreds of top artists and labels including Atlantic, Warner Records, Elektra, and Parlophone. The agreement opens the doors to WMG talent appearing in The Sandbox – thus creating a new arena for musical entertainment in the metaverse. Warner Music has also been active with concerts in Roblox, the user-generated content platform.
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Under the partnership, The Sandbox will work with WMG to develop innovative music experiences taking place on the WMG Land. These immersive experiences will empower Warner Music artists to engage with their fans, as well as to reach the global community of The Sandbox and generate new revenue streams and new forms of virtual entertainment.
“We’re shaping The Sandbox as a fun entertainment destination where creators, fans,
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