Earlier this year, Blizzard launched its latest foray into the mobile market with Diablo Immortal. This marks a new push by the studio to enter the mobile market, and it is the first new Diablo game since 2012. Many players found that the gameplay and combat were pretty fun, and some felt it was a good Diablo adaptation for mobile. However, Diablo Immortal's predatory microtransaction model has created much controversy and further damaged the public perception of Activision Blizzard. The studio has not shown any indication that it will change this model, and it is hard at work on its next mobile title Warcraft: Arclight Rumble.
Diablo Immortal's microtransactions have been the topic of conversation ever since players found out that it could cost them up to $110,000 to fully gear up their character. While these microtransactions are pretty extreme, the game has already passed $100 million in revenue on mobile platforms alone. This return on investment will only give Activision Blizzard more of a reason to head down the mobile path, and it is very possible that Warcraft Arclight Rumble will adopt Diablo Immortal's model. However, that could further damage Activision Blizzard's reputation within the gaming community and harm a brand that is already struggling after two controversial World of Warcraft expansions.
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Diablo Immortal has been the source of controversy ever since it was announced at Blizzcon 2018. It was the first new Diablo title since Diablo 3 in 2012, and fans were expecting it not to be a mobile game. The announcement was met with a negative reaction, and it spawned the infamous «do you guys not have phones?» meme. The game began to drum up bad
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