Video Automation: Why it’s important for media publishers?
By Piyush Rajesh Gupta.
Do you remember the article you read yesterday?
Aaah, you didn’t read any?
No Worries, but you would agree with me on this that even if you would have read anything about a product, service, or just for information, there are chances that it had slipped off your mind by now.
In this fast-moving world, we have a lot going on in our minds that it becomes difficult to remember everything.
But as a media publisher, no one could know better than you how important it is to get into the head of your target audience. Video marketing is one of the significant ways to show your customer and audience what your product is all about, and how your content and service are going to make their life easier. When we as a customer see a face or some cartoon we correlate with the character to a certain extent and it is a basic human instinct when we find something alike or relatable, we just fall for it.
And that’s your win as a publisher.
Do you remember the last time Google photos reminded you of your favourite photos in a video form? I know you got emotional and wanted to spend more time checking other photos as well and guess what?
They wanted to make you spend more time on their Application. And that’s what exactly you want from your target audience. You want them to spend more and more time on your website and check out more.
So, Video automation is one of the key factors to compete and stand firm and unique from others. Personalization is something that makes you stand apart from the crowd. It gives your audience a sense of emotional touch that they can relate to.
Video automation cuts out the lengthy process by making it automated from editing, captioning, and formatting to posting it on different media platforms.
As a
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