Unity to start charging some developers money every time someone new installs their game

rockpapershotgun.com:

The makers of game creation software Unity have announced a new pricing structure. They're calling it the "Unity Runtime Fee", and it means qualifying developers who use Unity will be charged an extra fee for each player that installs their game.

In response to widespread criticism of the changes from game developers, Unity have since posted a further statement, saying, "Yes, this is a price increase and it will only affect a small subset of current Unity Editor users."

Developers will only be charged the fee if their game has crossed certain thresholds. For example, developers using Unity Personal or Plus editions will be charged a fee per-game install if their game has generated $200,000 USD in revenue in the past 12 months and has been installed 200,000 times across its lifetime. Unity Pro and Unity Enterprise users, meanwhile, will be charged per-install for games that have generated $1m USD in the past 12 months and which have 1 million lifetime installs.

The amount charged per-install also varies depending on the version of Unity used, and installs will only start being tracked from January 1st, 2024 onwards.

For example, if you used Unity Plus, your game generated $200,000 in 2023, and then it sells its 200,001st copy on January 1st, that player installing the game will cost you $0.20 USD. Each subsequent install by a new player will cost another $0.20.

Since the announcement earlier today, several developers have been expressing concern on X (formerly Twitter), with criticism focused on how install numbers are being tracked, and with the "rug-pull" nature of the change. It's an adjustment to the payment model that will impact developers who decided to build their game on Unity years ago, who are now more