Unity’s Supersonic assesses how marketable mobile game prototypes will be
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You can never tell how marketable a game prototype will be. Or can you? Unity’s Supersonic division has an update for its mobile game publishing tools that let developers assess how marketable their game prototypes will be.
Unity picked up Supersonic as a division when it acquired IronSource last year for $4.4 billion. Now Supersonic has an update that could game developers from wasting time on unpromising game prototypes.
The developers still have to create a full prototype that they can release in the market, perhaps a game with ten levels. Then Supersonic’s tools assess whether the prototype is marketable. Developers can test a number of prototypes at the same time to see which one gets the best results, said Nadav Ashkenazy, general manager of Supersonic from Unity, in an interview with GamesBeat.
“Supersonic is working directly with more indie creators that are focused on creating the game and looking for a partner that will help them to make a great business out of this game,” Ashkenazy said. “One of the biggest things that we are changing is the ability to understand the marketability power of a prototype, based on a very minor investment.”
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The update builds on Supersonic’s white box approach to publishing, giving hypercasual game developers increased access to data, insights and knowledge to help them make more informed decisions. This is another step forward for Unity’s end-to-end platform that provides game developers
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