Unity CEO says mobile devs who don’t max out monetisation are ‘f**king idiots’
The world of mobile gaming has often been criticised for its tendency to create games around monetisation. Despite some of the best new Android games being premium experiencing, mobile devs more often lean towards free-to-play experiences.
In an interview with PocketGamerBiz, Unity CEO John Riccitiello expressed a deep hatred for mobile devs who create premium experiences. However, that may be due to one important factor.
In the interview, Riccitiello declared premium mobile devs to be “f**king idiots” for not maxing out monetisation. Riccitiello discussed the pushback from developers and gamers regarding egregious monetisation features in mobile games.
The Unity CEO explained that premium game developers are still very good at their job. However, he believes they’re stupid for not gaining obvious profits from free-to-play payouts.
“Ferrari and some of the other high-end car manufacturers still use clay and carving knives,” Riccitiello, an ex-Electronic Arts executive, said. “It’s a very small portion of the gaming industry that works that way, and some of these people are my favorite people in the world to fight with—they’re the most beautiful and pure, brilliant people. They’re also some of the biggest fucking idiots.”
The CEO explained that great games have commercially flopped on mobile for not being tailor-made to free-to-play users. Instead, they’ve been passion projects that have been sadly left behind. He said:
“I’ve seen great games fail because they tuned their compulsion loop to two minutes when it should have been an hour. Sometimes, you wouldn’t even notice the product difference between a massive success and tremendous fail, but for this tuning and what it does to the attrition rate. There isn’t a
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